Newman's Own built salad dressing. Bombas built socks. Patagonia built outdoor gear. Each proved a product can permanently fund a social mission. IFC does the same.
The Cycle
IFC finds industries that are broken and builds the ventures that should exist. The venture's revenue funds the nonprofit. The nonprofit builds the next venture.
Identify industries where people are underserved, overcharged, or shut out entirely. Industries where the business model profits from failure — not success.
Design, fund, and launch the product that should exist. Real tools, real infrastructure, a real path forward for the people that industry left behind.
The venture generates revenue. Revenue funds IFC. IFC funds scholarships and builds the next venture. No perpetual fundraising. The cycle compounds.
The product funds the mission.
Not the other way around.
These organizations proved that a product can permanently fund a social mission. IFC follows the same principle.
Built salad dressing. 100% of profits to charity since 1982. Proved a commercial product can permanently fund a nonprofit mission.
Microloans that recycle. Lend $25, borrower repays, lend again. One loan funds $150+ in total impact. The capital doesn't get used up.
Job training for underserved young adults. $35K per graduate, $36K average salary increase. The training pays for itself in year one.
$325M in revenue. The product funds the mission. Customers buy because the socks are good AND because the mission is real. NPS above 85.
Transferred 100% ownership to a nonprofit trust. Earth is the sole shareholder. Permanent, irreversible commitment. Built outdoor gear to fund the planet.
Free tech training for underserved communities. $50K average starting salary. Measures success in outcomes created, not dollars spent.
Charitable giving is declining because the model assumes people have extra to give. Fewer do. The answer isn't to ask harder — it's to build ventures that fund themselves.
Depends on perpetual donations. Impact = dollars spent. Donor fatigue is real and growing.
Build ventures that generate their own revenue. Revenue-funded, not donation-dependent. The product funds the mission. The cycle sustains itself.
IFC's first venture. A trading club that trains women, covers their cost to get started, and connects them to real income through funded trading accounts. Led by Aaron Johnson. Built on the JUKE Trading System.
Prop firms let you trade with the firm's money. You pay an evaluation fee to qualify. If you pass, you keep 80-90% of profits.
Platforms charge for knowledge but never bridge the gap to real income.
Real strategies, risk management, AI coaching
Scholarship or membership covers the eval fee
80-90% of profits deposited to her account
Guidance on long-term wealth building
Fund the next woman's scholarship
Full training + AI coaching + evaluation fee covered by IFC scholarship.
Core training, risk management, community access.
Everything in Foundation + AI coaching, advanced strategies.
Everything + priority coaching, eval fee included.
HopeAgain membership revenue funds IFC, which funds scholarships and builds future ventures.
The IFC founding team built a product used by 3 million women. Now they're applying the same playbook to build ventures for underserved communities.
Co-Founder, HopeAgain Trading Club
Co-founded PC Crafter and partnered with Provo Craft to build Cricut -- a platform used by 3 million women (94% female user base, $9.5B peak market cap). YouTube educator. Two decades building products and communities for women.
Leading HopeAgain as IFC's first venture.
Founder, Invent for Change
Co-founded PC Crafter with Aaron. Led product and technology for the Cricut partnership. 30 years in product development and online marketing. Personally funded and built the technology platform powering HopeAgain -- 5 years of development, AI coaching, and proprietary systems.
IFC is the nonprofit. The technology is built. HopeAgain is the first venture.
Aaron and Jason didn't create Cricut alone -- PC Crafter partnered with Provo Craft. But they know how to build products for women at scale.
IFC is building something new: a nonprofit where the product funds the mission, and success funds the next venture. Get involved early.